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A G Barr revamps children's drinks range

PKBR Staff Writer Published 21 February 2012

Scottish soft drinks maker A G Barr has announced a new packaging design for its 330ml sports cap packs of Simply Fruity children’s drinks range.

The range of drinks is available in Blackcurrant and Apple, Orange, Apple and Strawberry flavors and has been given a fun, modern look.

A G Barr head of marketing Adrian Troy said the new pack design, which features movement and fun has made the range appealing.

The soft drink maker hopes that the upgrade will help Simply Fruity build on its recent performance in the UK.

Simply Fruity is a good choice for families with children under the age of ten, the company said.

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