Burgopak creates packaging design for Aura products

UK-based packaging design company Burgopak has developed the brand identity, artwork and structural packaging design for the Aura Health & Wellbeing product range.

According to Burgopak, the branding, artwork and structural design for Aura are linked using colour, shape and form to depict a central and uniform identity for the new lifestyle product brand.

A palette of natural colour tones have been selected to reflect the organic nature of the products ingredients and consciously being used to distinguish the different product families.

The company has designed the Aura logo motif to illustrate an abstract representation of the tealeaf, and the structural design for Aura's tea bags and mixed granule boxes reflect with the shape of the brand's logo, integrating the tealeaf motif into the lid structure and sides of the packs.

Burgopak also developed all artwork layout, label design and colour matching for the Aura range. The text placement was integral to the design process to assist in making the products easy to find in point of sale displays and to clearly display essential product information.

Aura Health & Wellbeing offers herbal teas, plain and mixed herbal granules, massage oils, herbal supplement capsules and beauty creams.