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Duffy & Partners introduce new packaging designs for Grassini

PKBR Staff Writer Published 22 October 2013

Branding and design firm Duffy & Partners has introduced new packaging designs for the US-based wine producing firm Grassini Family Vineyards.

The new packaging designs are part of the vineyard's first phase of brand modernization program that started in 2011.

With the new designs, Grassini expects to expand premium wine offering and introduce a series of everyday varietals.

The reserve line varietals have been packed in metallic silks-screened bottles featuring black letterpress label with metallic ink, while the back label has been replaced with a silk-screened message inscribed in gold.

Sauvignon Blanc and Bordeaux blend wines, Happy Canyon and Articondo come with a letterpress label with images from the history of the vineyard land and the family homestead.

The labels also feature icons of a rich harvest including rooster, bull, and wheat shafts.