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HP to exhibit latest digital printing solutions at drupa 2016 in Germany

PKBR Staff Writer Published 01 March 2016

US technology firm HP has unveiled plans to showcase its latest digital printing solutions at drupa 2016 in Dusseldorf, Germany, which will be held from 31 May to 10 June this year.

At the event, HP will exhibit the latest technolog for the general commercial printing segment, as well as new hardware and solutions for labels and packaging, large-format and sign and display application areas.

HP said that the new digital printing solutions enable print service providers (PSPs) to reinvent their possibilities.

HP print marketing head Rob Le Bras-Brown said: "HP is bringing the full power of our vast portfolio of digital printing solutions to drupa 2016, featuring breakthrough innovations.

"With today's introduction of HP PrintOS and more ground-breaking pre-drupa announcements to come, HP is following through on our promise to 'keep reinventing' with advancements across application segments that truly enable our customers to reinvent their possibilities."

The company has also unveiled its new cloud-based operating system PrintOS, which will help customers to manage print production.

PrintOS, which is suitable for PSPs of all segments and sizes, can be used with HP Indigo, PageWide Web Press, Scitex and Latex digital printing technology.

With its enhanced web-based and mobile applications, the PrintOS helps customers to simplify and automate print production.

PrintOS also features Box, a tool that simplifies job onboarding through non-automated channels like email and file transfer services.

It also features Site Flow, which aggregates automated order submission, pre-press and shop floor management capabilities to address the needs of PSPs serving the business-to-business and business-to-business-to-consumer mark.